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 I'm looking for a workplace where I'm surrounded by good people, where I feel truly seen, and where I know we're doing something meaningful together.

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Know Me

Experienced design project leader and expert industrial designer, skilled in research, field testing, concept development, and Design Thinking methodology. Recently expanded into UX design, combining a deep, fresh perspective with a proven ability to understand user needs and deliver innovative solutions. Driven by creativity, strategic thinking, and a collaborative, positive approach.

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I’ve led design initiatives across industries - from high-tech to toys and transportation. Grounded in Human-Centered Design, I create processes that balance structured planning with deep attention to the people who execute them.
I hold a BA in Product Design from Shenkar and an MA in Design Management from Bezalel Academy of Arts and Design. For the past five years, I've been a lecturer at the Holon Institute of Technology (HIT), sharing my knowledge and passion with the next generation of designers.

  • Driven by curiosity and a desire to understand the world around me, I embrace challenges, learn from failures, and continuously strive for improvement. With 21 years of global experience in product design and manufacturing, I bring expertise in Product & Design Management, Concept Development, Design Thinking, and User Experience.

    My approach is holistic and strategic, starting from identifying customer pain points to leading cross-functional teams towards implementation and tangible results. I excel at analyzing and integrating complex aspects of product development, ensuring clear communication, reliability, and a positive mindset throughout the process.

    Staying at the forefront of design trends is essential to me, enabling me to provide clients with innovative and creative solutions. From initial strategy to final execution, I offer guidance and support throughout the entire design journey.

     

    Let's create something meaningful together. Feel free to explore my work or reach out to discuss potential collaborations.

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I’m a Lifelong Learner...

Skills

Skills

FULL PROJECT OWNERSHIP

From vision to reality - skilled in analyzing, planning, and executing complete product journeys. I manage the full lifecycle from concept to production, with a sharp eye for detail and uncompromising quality standards.
 

DRIVING COMPLEX, MULTIDISCIPLINARY PROJECTS

Strategic yet detail-oriented thinking. Self-motivated and independent in both analysis and execution. Skilled in identifying and solving problems within defined objectives. Create simulations to explore implications and anticipate potential outcomes.
 

HUMAN FIRST

I lead with professionalism and empathy, always striving to set an example. I believe that investing in each team member’s personal growth is key to building a cohesive, motivated, and high-functioning team.
 

BRIDGING DESIGN, BUSINESS & MARKET

Deep understanding of the product-to-market pipeline - including product development, positioning, branding, business development, marketing, and customer feedback.
I connect the dots between idea, user, and business.
 

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